Nicci James

London, UK

Nicci James is a knitwear designer using the power of wool to challenge the need for synthetics in fashion and textiles. By harnessing wool’s natural ability to felt through the knitting process, Nicci engineers strength directly into a garment or fabric, exactly where it’s needed. 

Following an MA in Fashion at the Royal college of art Nicci has continued to refine her process with funding from Innovate UK- forming The UNUSUWUL Studio in 2023. 

Heavily inspired by marrying tradition, innovation and tactility, Nicci’s creations won a circular design award from Fashion District, the Haberdashers award from Cockpit Studios in 2024 and were recently showcased by the Crafts Council.

Nicci is currently working on projects with South Eastern England Fibreshed and British Wool to champion the amazingly diverse properties of UK grown Wool 

Nicci also teaches technical knitwear at UAL Chelsea College of Arts, London.