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Fashion is so often about the visual, and yet the feeling of being so comfortable in what you’re wearing is what MAKES a look. Feel was a project for F Word Magazine’s Youth Rising Issue. With a diverse cast of 10 models, Simon (OWOI)’s master plan was to get their input on what they should be wearing, and to put their perspective on the page. How often do models get to be more than just a blank canvas?

In a world of digital obsession, it is so wonderful to be in print. This editorial was such a pleasure to work on because the whole team was so engaged in what we were trying to achieve- and I have to say, the results speak for themselves.

Creative Direction & Photography: Simon Schmidt
Creative Assistance & Styling: Nicci James
Make Up: Eliza Clark
Hair: Elvire Roux
Fashion Assistant: Filippa Engvali

Models: Aster, Amanda, Anastasia & Lim Lee @Wild; Lucy @MILK; Zaira & Casey @Wilhelmina; Sasha, Tamara & Keira @PRM

Get your copy of F Word Magazine to see the full spread and more interesting musings on the theme of Youth Rising
You can see also see more of Simon’s work inside the previous SS17 Issue.