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Another week, another editorial shoot to share with you and possibly the last one for some time given that my collection is in China at the moment. But, it’s been said that “anything could happen in the next half hour” particularly with the influx of inspiration that is London Collections : Men – but that’s a whole other can of worms.

Bobby Dazzler” was shot in Sheffield and is a collaboration between the brilliant Lucie Crewdson and stylist Helen McGuckin. There is very much a 70s vibe to the AW15 shows at LC:M and this is mirrored in these shots for Sicky Magazine: high turtle necks, clashing prints, bright slightly gaudy colours and general Dandy mannerisms. Helen McGuckin‘s work always has a realness and naturalism to it which translates into such stunning images, captured flawlessly here by Lucie. This shoot feels like a real culmination of what I was working towards in building my collection. Seeing my clothes styled alongside others, particularly for this shoot, makes it feel like an exclusive Vogue Editorial, and so I am very proud to share it with you.

Bobby Dazzler – Sicky Magazine November 2014.
 Bobby Dazzler 1Bobby Dazzler 2 Bobby Dazzler 3 Bobby Dazzler 4  Bobby Dazzler 5Bobby Dazzler 5
Be sure to check out the rest of the shoot on the Sicky website.
Photography: Lucie Crewdson
Styling : Helen McGuckin
Model : Tucker at Boss Model Management
Hair & Make Up : Helen Ainsworth at Nemesis Agency